LEPAS to stage global elegance week in Wuhu with culture showcase

LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24, 2026, during the Chery 2026 International User Summit in Wuhu, China. The event centers on a new Global Elegance Parade designed to blend cultural traditions, design and user stories from around the world as LEPAS pushes its NEV lifestyle brand identity globally.

Why it matters: - LEPAS is using the event to position itself as a global “elegant mobility” brand, not just another new-energy vehicle maker. - The format mixes car-brand marketing with culture, design, travel and community-building, which could help LEPAS deepen loyalty as it expands internationally. - The company is framing elegance as a local, culturally flexible idea rather than a single global aesthetic.

What happened: - LEPAS will hold its first Global Elegant Lifestyle Week from Oct. 18-24, 2026. - The week will run as part of the Chery 2026 International User Summit. - The main feature will be the Global Elegance Parade, which debuts in Luolan, Wuhu. - The event is themed “TOGETHER IN ELEGANCE.” - LEPAS plans to bring together first users, partners and media for in-person conversations and exchange.

The details: - The Global Elegance Parade is designed to showcase different expressions of elegant living created by LEPAS’ global lifestyle partners. - The parade will highlight local lifestyles, design traditions, scents, immersive experiences and user stories. - LEPAS says the experience is meant to be open, relaxed and stylish, giving people from different cultures a place to connect. - Visitors will encounter references that range from Song brocade textures and herbal tea to Earl Grey in a garden setting. - Other elements include blue-framed windows, sunlight, flowing silk and orchid fragrance. - The showcase is intended to present views of elegance from East Asia, Europe, the Middle East, Africa, Southeast Asia and Latin America. - LEPAS describes the parade as more than an exhibition and as a platform for co-creation. - The company wants global lifestyle partners to help shape and share the event experience. - LEPAS says its broader approach includes sport, art, design, charitable initiatives and other locally relevant activities. - The brand says ongoing dialogue with users and regional cultural engagement deepen its understanding of elegant living.

Between the lines: - The event shows how automakers are increasingly selling an identity and a way of life, not just vehicles. - LEPAS is trying to translate a premium EV position into an emotional brand narrative that can travel across markets. - The focus on regional traditions suggests the company is aiming for localization, a common strategy for global brands that want to avoid a one-size-fits-all image. - The user-summit structure also gives LEPAS a built-in stage to collect feedback and turn customers into brand advocates.

What's next: - LEPAS says users and guests will share views on elegant living and explore its different forms during the week. - The company plans to use dialogue and co-creation to develop a new vision of elegant mobility in the NEV era. - The event will likely serve as a launchpad for more localized brand activities as LEPAS expands its international footprint.

The bottom line: - LEPAS is turning its global user summit into a cultural showcase to define what premium NEV ownership looks and feels like around the world.