Madhya Pradesh Tourism heads to WTM London 2026 with wide-ranging showcase

Madhya Pradesh Tourism will present its cultural, wildlife and heritage attractions at WTM London 2026 from Nov. 3-5 at ExCeL London. The state aims to deepen ties with the UK and global travel trade through B2B meetings and new partnership talks.

Why it matters: - Madhya Pradesh Tourism is using WTM London 2026 to push more international travelers and tour operators toward the state. - The state wants to broaden demand beyond established Indian circuits and bring more attention to lesser-known destinations. - The outreach is aimed at expanding trade relationships in the UK and other global markets.

What happened: - Madhya Pradesh Tourism will participate in World Travel Market London 2026 from Nov. 3-5 at ExCeL London. - The state will have a dedicated pavilion at Stand N11-209. - Dr. Abhay Arvind Bedekar, Additional Managing Director of the Madhya Pradesh Tourism Board, will lead the delegation. - Mr. Rakesh Goliya, Manager in the Events & Marketing Department of the Madhya Pradesh Tourism Board, will join the delegation. - Ten tourism stakeholders from hotels, destination management companies, travel agencies, wildlife tourism and other segments will also take part.

The details: - The delegation will hold B2B meetings with tour operators, travel agents and other travel trade professionals. - The meetings are meant to present destination itineraries and explore new business partnerships. - Madhya Pradesh Tourism wants more inclusion of the state in international travel programs. - The pavilion will feature destination displays and promotional films. - The showcase will highlight established attractions, wildlife experiences and lesser-known destinations. - Featured heritage sites include Khajuraho, Sanchi and Bhimbetka. - The state will also spotlight wildlife destinations including Kanha, Bandhavgarh, Pench, Panna and Satpura. - The presentation will extend to spiritual centers, historic towns, nature-based experiences and local traditions.

Between the lines: - Madhya Pradesh is leaning on a mix of heritage, wildlife and culture to stand out in a crowded international tourism market. - The state’s branding as “The Heart of Incredible India” is part of a broader effort to position it as a multi-experience destination rather than a single-attrition stop. - The “Redistributing Tourism Demand through Discovery” approach signals an effort to spread visitor traffic beyond the best-known sites.

What's next: - Madhya Pradesh Tourism is expected to use the London event to build trade interest and convert meetings into future business. - The state will continue promoting international visibility through trade outreach and destination marketing. - Further partnerships may help add Madhya Pradesh to more global tour itineraries.

The bottom line: - Madhya Pradesh is going to London to sell itself as a broad, year-round destination with enough heritage and wildlife depth to win a bigger share of international travel demand.